After I finished my dissertation in 2024, I found myself wanting to write more about what my research uncovered and it was not about the data, it was about how to help organizations do better. Youth Sports programs are essential to communities and this book supports a grassroots methodology for improving how these organizations connect with kids and their families in more meaningful ways. 

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Who should read it:

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• Parents who want to find ways to help their child's programs but don't know how. Learn to do what I have been doing which is to be the volunteer CX program officer. Follow the 10 steps and curate ideas that are doable.

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• Coaches who are looking to shift the performance of their teams to a more appropriate level. Design a plan that fosters learning and development and joymaking as the essential ingredients.

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• Sports leaders who need to compete in a market that is increasingly distracted by short term goals. Let's work together to create a program that is competitive and will keep kids playing in the sport longer.

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• Community leaders and educators who are looking to inspire children and connect with sports leaders in the community to make playing sports accessible to all.

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• Customer Expernience professional or curious CXers who want a different take on the subject. Looking at CX through a youth sports backdrop makes for an interesting conversation.

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Who should not read it:

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Anyone who believes youth sports is only about winning, getting college scholarships and being the next professional athletic star. Youth Sports is so much more than that.